- Concerted efforts, in unison the team continue to push forward to achieve beyond Rising
銆怰EVIEW銆? Rising is such a rare, behind her success is because of these concerted efforts, in unison of "team spirit." Rising spirit to achieve Nirvana, to create the largest R & D team and service team, provides a starting from Zhongguancun, to outstanding national and global enterprises.
Background: Zhongguancun is the birthplace of the Chinese IT industry. This place, the birth of countless individuals hero, every hero and led a business. However, there is always a hero from the peak to the trough, so most of the companies ruined; and look at the rare survival, because the spirit of being a hero instead of team success, but team success of this enterprise to promote sustainable development . The Rising is such a rare, behind her success is because of these concerted efforts, in unison of "team spirit." Rising spirit to achieve Nirvana, to create the largest R & D team and service team, provides a starting from Zhongguancun, to outstanding national and global enterprises. (Reporter: Chen Oriental)
Rising numbers
Perhaps everyone is most familiar Rising desktop jump the small lion, but more realistic Rising, but not everyone understands. Rising real, largely through a group of figures can be outlined:
80 million (legitimate users): Rising has 80 million users of genuine individuals, 10 thousand enterprise-class users. Ministerial level in Beijing over the units, more than 70 products using the Rising, including the State Council, the Central Organization Department, the International Liaison Department, State Administration of Taxation, the Beijing municipal government and other heavyweight units.
500 million yuan: So far, the national tax Rising accumulatively 500 million yuan. Which, since 2003 tax 450 million yuan.
8 years: from 2001 to 2009, Rising market share in the first 8 years.
200: present, Rising R & D team of 200 people, is the largest and most powerful anti-virus and network security research team.
20: Rising built a huge nationwide sales and marketing systems, including more than 20 branches and offices, as well as thousands of agents.
150: present, Rising has the largest customer service team, the number reached more than 150 people, Rising has the industry's first carrier-grade call center and "online expert patient" Online service system.
700 000 000 Revenue: Revenue for the year 2007 reached more than 7 million.
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These figures, representing the current modernization and internationalization Rising real strength. So, step by step how to Rising success?
Team to Rising Nirvana
In the Rising, most of the staff are old employee. If you have only 1-2 years in the Rising of the time, you are too embarrassed to say you are a veteran staff. While some other companies, they count as a real old employee. Rising remember clearly the old workers, it is an almost tragic death to Rising event, led Rising R & D team from the personal to the evolution of heroism, so Rising achieved Nirvana, but also achievements of the Asia's largest information security enterprise.
April 2003, SARS in China open, suddenly, the street crowds gone, the software shop wants to come, the traditional software channel sales dropped to freezing point, Rising has a slump. More than a month without income, waiting to eat more than 400 employees, while the Rising was not much accumulation.
How do? Not only Rising, sellers rely on the survival of many companies are faced with dilemma of Zhongguancun, including the then largest software chain Lianbang, because SARS without customers, all in a gradual fall helpless. Rising of the management team saw a business opportunity: people afraid to go out because of SARS, but online shopping at the time, it was an explosive growth, and that people already accustomed to buying things through the network, then "made online can download the RISING of how like? "Rising in one step, the antivirus software download version made, people can be online banking, mobile payments download. This is the first software companies begin mass marketing, sales that month appeared in the WBC, has sold over 100 million.
In addition, the company's management team began to consider the traditional sources of problems: as the best company was sold, Rising in such circumstances do? Time user or are considered "promotion", and based on this, the company decided to launch a large-scale marketing: sale of 300,000 sets of Rising 2003 edition dropped the retail price of 30 yuan, while a value of 35 yuan to send the pockets. Because at that time ordered the pocket has seven colors, so good to hear from the name called "Colorful security crisis." This is what ripped the user's needs, and Strong Sales of the Rising was also to bring a lot of popular software store and was then general manager of software Lianbang called "real rescue."
Colorful turmoil had not completely ended, August 12, 2003, "Blaster" virus hit. Today, if you ask a person who do not understand computers, so that he cites several well-known virus, CIH, shock wave, Sasser, panda burning incense, which are 99% of the people mentioned by name. The impact of these viruses has been divorced from the industry scope of the virus, making the majority of ordinary users are familiar with.
"Shock" to the millions of computers at once paralyzed, has given a rare opportunity to bring Rising. Because at that time, foreign anti-virus software does not R & D in China, the reaction is much slower than the Rising. Rising "quick response, killing ability," which is suddenly emerged. Rising dozens of cities across the country released a free anti-virus CD looted, even the user line up to buy RISING Antivirus phenomenon.
Rising to the fact that R & D team was emboldened, and Rising R & D team started to Nirvana. Rising of the R & D system, but also began leading the individual to gradually transition to the "processes and systems" into the "team spirit" of the times. Are faced with the end of 2003, when the company's management system as accurate, cost has been well controlled, only a slight increase in the sales situation, profits had increased sharply to more than 2000 million in 2002 to 7 times.
Won the 80 million licensed users of the Road
Domestic and foreign high-tech industry experience tells us that any quality and innovative products, all require efficient and excellent service team, in order to achieve integration with the user requirements, translate into strong customer interest. Rising and this is the key to success. Rising has a strong cohesive team and efficient operation mechanism of the market system, leading products and services for the Rising provides a powerful impetus.
March 2004, Rising input 5 million building the industry's first carrier-grade call center, a substantial increase in service threshold, as the domestic security industry's only "carrier class" call centers, and "online expert patient" Online service system so that Rising has the largest customer service team.
Kaspersky is a well-known Russian antivirus software, had been "professional anti-virus" received a small portion of users of the pursuit. In 2006, Kaspersky domestic agents to find on the odd tiger 360, the two hit it off, decided to start "tying free cooperation." Users download the 360, you can get a free period of six months using the registration code.
At that time, almost all of the domestic manufacturers have ignored the news. Because in the previous Internet, all kinds of pirated antivirus software everywhere, "you then free to complete than the free pirated?" This is one common idea. But by the end of 2006 we found six months free version of Kaspersky have accumulated several million users, has been put in the quiet of domestic anti-virus from the first three Jiangmin position squeezed down.
Woke taste to the Rising began Jedi fight back. Just the end of 2006, making the Pacific submarine cable fault earthquake, this time we discovered that the original Kaspersky, Symantec, Trend Micro and other foreign companies are not set up a server at home, their millions, tens of millions of users click child into not upgrade, no anti-virus dilemma.
In this case, the Rising first announced one month free trial to allow the use of foreign anti-virus software, users can change anti-virus software with the Rising, and later as an extension cable fault repair period, making the trial period from one month to three months.
However, the only "free" has not prompted customers to choose an anti-virus software, users choose their technology has become the most important bargaining chip. Rising at the end of 2006, released 2007 edition, by adding a "virtual machine shelling engine", "NTFS Stream Hidden Data killing", "unknown virus killing," and many other new technologies. The "unknown virus killing" has gained national patent.
Rising very successful counterattack, without prejudice to existing subscribers of the case, the Rising of the new users 500 million, once stabilized the market impact was Kaspersky situation.
June 2005, Rising has released the first domestic professional anti-malware Rising Kaka 1.0, called for "rogue software has become a social nuisance, the relevant firms to self-discipline", start and lead the whole society to the then 3721 and so a large number of harmful network malware war. Rising launched in November 2006 Kaka Internet Security Assistant 3.0, continue to hunt down rogue software.
Now, Rising has become the supplier of enterprise-level information security. Since 2003, Rising to participate fully in 13 gold (for the Golden Shield, Golden Audit, Finance Kim nationwide large-scale information projects such as escort) project. State-level ministries and units in Beijing Rising more than 70 products, the State Council, the Central Organization Department, the International Liaison Department, State Administration of Taxation, Ministry of Public Security, Supreme People's Procuratorate, the Beijing municipal government are the product user. More importantly, Rising also provide security for the ministries, such as the National Security, two security, and so on Olympic security. Rising leaders of many countries also use products. The Rising is the largest of the central government procurement list, anti-virus software vendor.
It benefited from the persistent sense of customer service, Rising to achieve high-speed development. In 2002, the Rising sales of the company less than a million, more than 380 million profit only; in 2003, Rising profits reached 20 million yuan, sales break 10 million units, over 60% every year since then the growth, 2007 annual sales reached 700 million yuan. So far, the national tax Rising accumulatively 500 million yuan. (Where, Rising sales of 1 yuan each, can lead packaging, sales, payment and other income of more than 10 per session).
Duo do have the security of air "cloud"
Into the team spirit of the times, the Rising R & D began their all-round development. At present, Rising R & D team of 200 people, more than doubled in 2003, its R & D increased from first class to international advanced level.
In 2008, the concept of cloud computing in the world when the only outcrop angle, Rising to see, because the virus industry, Internet technology, the traditional model has stretched the virus. In 2008, Rising R & D team will continue to extend the concept of computer security, so that Internet-based security products, against the new virus pattern. Rising thus entered a "cloud security" of the times, began a new round of Internet security model innovation. Rising "Cloud security" of all the core technologies with independent intellectual property rights, can government agencies, financial industry and other key departments to provide comprehensive security protection services, and complete security of China's information security.
July 2008, the world's first "cloud security" systems in commercial operation. "Cloud security" is the core mechanism of the entire security industry, which not only greatly improve the Rising of the new virus's rapid-response level, intercepted over the Internet linked to horse websites, infected site, leaving hundreds of millions of users enjoy the Rising of the technological achievements. For example, Thunder Rising has provided the results of cloud killing, when users download files, will feature this file to compare with the server database, if infected, is to remind the user to killing. Similar technology is applied to the Sogou search engine, Tian Long Ba Bu online games, download software, Express partners.
In one year, the Rising innovative "Cloud security" solution successfully intercepted 20 billion site the user linked to horse attacks, intercepted and processed 20.04 million samples of the latest viruses. These valuable data, but also be applied to the product development process, so that the new Rising domestic product is as close to the actual state of the Internet, with a "full intercept" and "totally killing" and "Speed Response," the three characteristics of a full solution, "Trojan virus spread in many ways," "Trojan downloader flood", "antivirus software lags behind the virus," the three major industry problem.
In the latest, "Rising full-featured security software 2010", the application of the "cloud security," the latest research results, with a full block, and complete killing, a positive response to three major advantages of the new Trojan virus killing the engine capacity of more strong, resource-less, faster reaction, the virus killing efficiency by 40-60%.
Information security is national security, Rising and government agencies, business partners to establish a broad and deep relationships with internal and external resources, Rising R & D center has already completed five safety net programs: a global computer virus monitoring network, the Global Computer Virus Emergency processing network, the National Computer Virus Forecast Network, the National Anti-Virus Service Network and the global HIV epidemic monitoring network, and to assist in the protection of public security information security level of training, research and so a lot of work. Rising HIV epidemic report released into the internal reference, the concern by state leaders. In the Ministry of Public Security of computer virus prevention product review, the "Rising anti-virus software," stand-alone, Web Edition has won both the first winning score, and 5 year in a row now.
Rising social responsibility: 5.12 earthquake relief team to win the trust
May 12, 2008, the Branch building shaking a while, people head feel dizzy. QQ, we have asked: Beijing an earthquake?
Beijing did not earthquakes, that vibration is coming from the southwest. 5.12 earthquake, 80,000 of life is taken away, the whole nation grieved.
That evening, the management held an emergency meeting Rising to the resolution adopted at an unprecedented rate, one million yuan donation to the disaster area. Sina announced in contributions of time sorting list, the Rising in the country was ranked second.
In the rescue process, the Rising charter plane to the disaster area to deliver emergency supplies, open the "private enterprise charter relief precedent."
Rising organizations in the "face of natural disasters so that we act together," large-scale public event, a total receipt, transfer of all donations totaling 230 tons. Rising charter flight in which a total of 21 sorties, transporting medicines, medical equipment and other emergency supplies to 140 tons; Rising land rescue team start eight batches were delivering food, tents, medicines, gloves and other materials of about 90 tons. The total contribution is far more than 1 million yuan.
At that time, the outside that the achievements of disaster relief from the Rising, Rising to see the quality of people. For example: within a week after the disaster, donated tents Rising 4000, accounting for the national fund-raising tent at 1% of the total. Rising in disaster relief since the establishment of credibility, and some users even from Guangzhou, Wuhan, sent from the relief materials distributed to the victims Torre star hands. Rising received in donations, even including a Korean friend's items.
Rising professional logistics team speed, raise the professional capacity, professional handling of fund-raising approach, appreciated by the majority of Internet users.
Rising glory and dreams of 2009
Jiazi anniversary this year coincides with the new China, 18-year-old Rising company experienced rapid development in recent 6 years later, entered the technical innovation as the driving force for the carrier market services to leading a new period of development as the goal .
October 2009, the company's annual new product Rising "Rising Internet Security 2010 Full Edition" in the UK West Coast Labs Certification by all the six. This certification was started in 1996, is the world's most advanced information security products, one of the most authoritative certification, the "Grand Slam" certification marks Rising to provide users with comprehensive, high quality security has reached the highest in the world. Rising company is also Asia's first award of companies.
July 2009, Microsoft announced Windows 7 recommended antivirus software brands, there are only Rising a top the popular list.
June 2009, Ministry of Science published the first batch of 232 "national independent innovation products", in these latest achievements on behalf of the Chinese high-tech products, the only security software is Rising.
In "Rising full-featured security software 2010" new listing before "50 pre-sale" activities, daily activities are less than 1 minute after the beginning of the day quota restriction was robbed of the light.
"Rising full-featured security software 2010" listing, there have been warmly welcomed by the majority of users a week total sales of 200,000 units have been, in some cities even a sold out phenomenon.
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Behind these achievements is the Rising of people in this "group" has long been unrelenting efforts.
R & D, core technology, the spirit of service, customer trust and corporate social responsibility, is to promote the Rising respond to future changes in the level of importance to the world's leading foundation. The concerted efforts, in unison the team spirit, excellent management team, a Rising achieve consistently exceed basis. Abandoned personal heroism, abandoned Zhongguancun enterprises which started the "workshop-style management", the Rising shows great vitality. From R & D to sales, from the financial to the market, have a mature process in operation. From the successful to more successful from Zhongguancun to the world, from extensive management to modern governance structure to respond to market the changing intelligence community, which is the journey taken by Rising.
The future, Rising convinced that only as always, to create a highly cohesive team, and strong execution service system, Rising to achieve their great mission - the world's most valuable information security products and services provider, enables Information security is everywhere.
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